24 Oct 2017

Full-Time Head of Customer Lifecycle and Product Marketing (f/m) 

N26 GmbH – Posted by N26 GmbHAnywhere

Job Description

at N26
Berlin
We are The Mobile Bank.

Our vision is to build a bank the world loves to use.
Technology and design empower everything we do.
N26 is Europe’s first Mobile Bank with a full European banking license. We redesigned the banking experience to be simple, fast and contemporary. Founded in 2013 by Valentin Stalf and Maximilian Tayenthal, N26 has more than 200 employees and more than 300.000 customers in 17 countries. N26 has raised more than $55 million from investors including Li Ka-Shing’s Horizons Ventures, Battery Ventures and Valar Ventures, in addition to members of the Zalando management board, Earlybird Venture Capital and Redalpine Ventures.

YOUR ROLE

As the lead of our Customer Lifecycle (CRM) team you will be responsible for the journey of N26 customers, including planning and implementing campaigns across our 17 European markets and 5 supported languages to activate, engage, and reactivate customers
This role will also lead and develop our new Product Marketing function, working closely with many other departments to position, launch, and grow adoption of our products, features, and services
You will develop, mentor, and grow a talented team of lifecycle and product marketers
You will define the global strategy/playbook to expose the right customer at the right time to the right message to grow their usage of N26 products and features
You will utilize a variety of contact channels including mobile push notifications, in-app messages, email, direct mail, and others
You will help conceptualize and plan new campaigns and product launches/ expansions based on the company’s strategic goals.
You will work closely with our data/analytics team to define customer segments to target with specific messages, and to forecast the impact your initiatives will achieve
You will work closely with our country marketing managers to devise campaigns that resonate particularly well with specific geographic target groups.

YOUR PROFILE

Minimum Bachelor’s Degree or equivalent – ideally in a quantitatively-rigorous discipline of study
10+ years of marketing experience including 3+ years in a lead CRM/lifecycle/product marketing role including team management
You are a hands-on implementer and well-versed with CRM tools (particularly Salesforce Marketing Cloud) which you will use daily in your work
You have concrete product marketing experience at a technology company, ideally B2C focused and with an app as a core marketing vehicle
You have a good combination of analytic/segmentation/forecasting skills, and also communication/messaging skills. You enjoy turning an idea into a compelling message to reach the right audience at the right time, in the right way
You are passionate about developing your team and applying your years of relevant experience to help them grow
You have strong English language skills. Proficiency in another core N26 language (German, Spanish, French, Italian) would be beneficial

WHAT WE OFFER

High degree of autonomy
Crucial role in a highly motivated, talented team
Your choice of a new Mac or Windows laptop
Flat hierarchy and open communication
Newly designed office in Berlin-Mitte
A stack of the most modern technologies
Probably the best cup of coffee in the neighbourhood

Sound good? Send us your application online, and we’ll get back to you soon.

http://grnh.se/6tu24o1

Job Categories: Marketing / PR. Job Types: Full-Time. Job Tags: berlin. Job expires in 30 days.

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